B2B MARKETING &
COMMUNICATION SPECIALISTS
Creative thinking. Commercially guided. Delivered with passion.
HANDEL [hun-dil]
HANDEL is a general term used in the Danish language meaning commerce, trade or business. It also happens to have the same meaning in one of South Africa’s eleven official languages. It speaks to our specialist focus – and passion for – commercially focused marketing.
ABOUT US
HANDEL is a commercially-driven agency that specialises in business-to-business (B2B) marketing and communications. We partner with clients in high growth industries to deliver on their most important strategic objectives – from brand building through lead generation. As B2B advisors we endeavour to always have a strong understanding of the business environment in which our clients operate before we advocate any marketing approach.
At the core of our B2B marketing philosophy is the blending of sound business thinking with generous doses of creativity to deliver impactful marketing experiences that build brands and drive sales.
It’s the HANDEL way.
Fresh. Inspired. Effective.
OUR PRINCIPLES
We are guided by four core principles:
Partnerships
To be truly successful, we believe that a long-term agency-client partnership yields the best results.
PEOPLE
We put people first. People drive commercial success – in your business and ours
EXECUTION
In the words of Sir Winston Churchill, “However beautiful the strategy, you should occasionally look at the results.” We believe effective execution and attitude is everything
ACCOUNTABILITY
We live the accountability cycle and ascribe to a zero blame culture – it simply doesn’t solve problems
Our Approach
WE SPECIALISE IN BUSINESS-TO-BUSINESS (B2B) MARKETING AND COMMUNICATIONS. OUR APPROACH TO B2B MARKETING IS SIMPLE, YET HIGHLY EFFECTIVE. WE BELIEVE IN THINKING BEFORE DOING.
ASK THE RIGHT QUESTIONS
Too often, marketers simply do without asking the right questions. Briefs are blindly executed, without digging deeper. We start by asking the questions that guide the required action.
NEEDS ANALYSIS
In a hyper-competitive marketplace, no two clients’ needs are the same. A given is creating shareholder value. What often is not, is defining the client’s exact needs – and mapping a detailed plan to address those needs.
DEVELOP MARKETING STRATEGIES THAT MARRY THINKING AND DOING
We think about what we’re doing, why we’re doing it, who we’re doing it for, when we’re going to do it, where we’re going to do it and how we’re going to do it – then we do it with passion, pride and the utmost professionalism.
EXECUTE WITH PASSIONATE PEOPLE TO ADD VALUE TO OUR CLIENTS’ BUSINESSES
A well thought through strategy is meaningless without action. We believe that action speaks louder than words.
LONG-TERM
The success of any marketing programme is often not measurable after a single intervention. We advocate long-term partnerships – allowing us to get entrenched in your business, working closely with your internal marketing and sales teams to understand, advise and implement the tactics that are going to achieve your commercial objectives.
SERVICES MENU
Creative thinking. Commercially guided.
Delivered with passion.
These are the main ingredients that can be found in all HANDEL dishes. At the core of our business-to-business (B2B) marketing philosophy is the blending of sound business thinking with generous doses of creativity to deliver impactful marketing experiences that build brands and drive sales.
It’s the HANDEL way.
Fresh. Inspired. Effective.
WHY HANDEL?
SPECIALIST MARKETING AND COMMUNICATIONS AGENCY GUIDED BY SOLID BUSINESS PRINCIPLES
