Q&A with Angela Guastella, HANDEL’s consultant creative director Maya Angelou was famously quoted as saying “You can’t use up creativity. The more you use, the more you have.” I couldn’t agree more. In our space – B2B marketing – there are still some myths when...
2016 is officially underway. With marketing strategies in place and plans and budgets (for the most part) locked down, we thought it apt to share our top six predictions for B2B marketing in the year that lies ahead. Talent: To succeed in B2B marketing, you need...
A couple of weeks ago I tweeted at a company to clarify something about their product offering. The super-fast nature of Twitter, paired with the fact that the question was regarding one of their core value propositions, led me to assume that I’d have an...