We’re currently in the midst of a recruitment drive and whilst taking a well-deserved break from reviewing applications, I thought it a good idea to pen some advice for those on the marketing job market. I’m most likely the millionth (frustrated) person to write an article...
A guidance counsellor (or therapist, not sure which) once asked me the following question: “If nothing stood in your way – not money, talent or experience – what would you do, workwise?” My immediate response, without hesitation: I would run a small bistro-style eatery. I was,...
You’ve got to start with good bread I recently posted an article on measuring the success of B2B marketing interventions – and committed to doing a follow-up piece. One of the key themes covered in the article focused on the lack of business acumen amongst B2B...
Measuring B2B marketing’s performance in 2016 – Moving from outputs to outcomes I had the privilege of speaking at the annual South African B2B Marketing Conference earlier this week. My talk focused on measurement – and attempted to provide the audience with some insights and...
Ask yourself why you don’t ask more questions I recently read a fantastic book authored by Gary Keller and Jay Papasan. The One Thing focuses on the power of asking the right questions and shares with its readers “the surprisingly simple truth behind extraordinary results.” The authors focus on...
I recently had the privilege of attending and speaking at an industry conference that looked at the trends shaping the business-to-business (B2B) marketing landscape. Over the course of two days, we heard from various industry experts – academics, practitioners and agency folk – on what...
Chad is from Cape Town. He is 33 and sells air-conditioning solutions to businesses and households. Simphiwe is from Johannesburg. He is an IT reseller based in the northern suburbs and sells PCs, printers, storage and networking solutions to a growing customer base. And Mel is a...
No doubt Gary Keller and Jay Papasan’s The One Thing inspired me. It got me thinking about priorities, one of the central themes addressed in the book. Over the last ten years I have worked with some of the best-known technology brands in the world. What initially amazed...
Do you speak Z? Pondering the influence and impact of multiple generations on the agency of the future There seems to have been a fair amount of buzz recently around generation gaps and the impact thereof on the workplace – short, medium and long term. I recently attended...
The fax machine. An Internet café. Business class on domestic flights. Telephone guides. Cheques. Payphones. Cassette tapes. Printed books and magazines. The list goes on. What do these items have in common? They have become, for the most part, irrelevant. No one faxes in 2015 – no one....