HANDEL is a general term used in the Danish language meaning commerce, trade or business. It also happens to have the same meaning in one of South Africa’s eleven official languages. It speaks to our specialist focus – and passion for – commercially focused marketing.
HANDEL is a commercially-driven agency that specialises in business-to-business (B2B) marketing and communications. We partner with clients in high growth industries to deliver on their most important strategic objectives – from brand building through lead generation. As B2B advisors we endeavour to always have a strong understanding of the business environment in which our clients operate before we advocate any marketing approach.
At the core of our B2B marketing philosophy is the blending of sound business thinking with generous doses of creativity to deliver impactful marketing experiences that build brands and drive sales.
It’s the HANDEL way.
Fresh. Inspired. Effective.
To be truly successful, we believe that a long-term agency-client partnership yields the best results.
We put people first. People drive commercial success – in your business and ours
In the words of Sir Winston Churchill, “However beautiful the strategy, you should occasionally look at the results.” We believe effective execution and attitude is everything
We live the accountability cycle and ascribe to a zero blame culture – it simply doesn’t solve problems
Too often, marketers simply do without asking the right questions. Briefs are blindly executed, without digging deeper. We start by asking the questions that guide the required action.
In a hyper-competitive marketplace, no two clients’ needs are the same. A given is creating shareholder value. What often is not, is defining the client’s exact needs – and mapping a detailed plan to address those needs.
We think about what we’re doing, why we’re doing it, who we’re doing it for, when we’re going to do it, where we’re going to do it and how we’re going to do it – then we do it with passion, pride and the utmost professionalism.
A well thought through strategy is meaningless without action. We believe that action speaks louder than words.
The success of any marketing programme is often not measurable after a single intervention. We advocate long-term partnerships – allowing us to get entrenched in your business, working closely with your internal marketing and sales teams to understand, advise and implement the tactics that are going to achieve your commercial objectives.
These are the main ingredients that can be found in all HANDEL dishes. At the core of our business-to-business (B2B) marketing philosophy is the blending of sound business thinking with generous doses of creativity to deliver impactful marketing experiences that build brands and drive sales.
Fresh. Inspired. Effective.
I always know that everything will be done on time and that the end result will be perfect. I can rest assured that my campaigns are in the best hands possible.
It is a pleasure to work with the team and I will recommend HANDEL without reservation to other corporates looking for a proactive, switched on agency. I look forward to working with HANDEL in future and taking our marketing and events to new heights.
HANDEL’s intimate understanding of the industry and our business, their creativity as well as the ability to deliver to the highest standards, without fail, are some of the factors that make them a valued partner to our business.
HANDEL adds tremendous value to Acer by driving and implementing our Commercial marketing strategy. HANDEL has always displayed innovation, creativity and forward-thinking and has done so in a very professional and efficient manner.
HANDEL supported our new business in designing and providing our key branding component, our logo. The HANDEL team worked with us under an unreasonably tight time frame due to our needs, and not only met, but exceeded our expectations. They understood immediately our brief and worked closely with us to ensure that the final product was exactly what we needed. We would not only recommend the HANDEL team to others, but will use them ourselves for our future needs.
Acer’s B2B business has become an integral area of growth for the company, with the launch of many partner programs and portals to ensure doing business with Acer is time effective, productive and easy. Marketing these programs and portals and communicating effectively to diverse partners, resellers, enterprise, government, education and SMB sectors is key to the success of the business. HANDEL has gone beyond what is expected of an agency to understand our objectives, our structures and go-to-market strategy and has added tremendous value to our business. HANDEL manages our commercial marketing strategy from end to end and has ultimately ensured an increase in brand perception, effective solutions to track our return on investment through unique metrics as well as increase engagement with our partners.
The detail and effort that went into HANDEL’s proposal on our business was incredible. One seldom sees this level of thought and preparation from an agency. The team at HANDEL went to such great lengths to understand out business, operations and communication challenges. What a refreshing experience!
…It was expected that getting buy-in to a single concept would be a complex process. The reality was an almost instant and universal acceptance of the new brand family and designs proposed. This was not achieved by luck, but through the strategic, creative and attractive identity created by HANDEL. HANDEL did thorough research…was respectful of the issues that matter…paved the way for a smooth transition.
Brokers form an integral part of our business and communicating to this audience in a timely, targeted and effective manner is crucial to our success. Bonitas appointed HANDEL in 2014 to analyse, segment and manage the ongoing communication with our broker channel. The HANDEL team’s professionalism, efficiency and flexibility makes a it a pleasure to work with them.